Levelling the playing field for eCommerce businesses

1.5 billion Data Points Daily Image

Driven by
Actionable Data

Sub2 are experts in harnessing data and technology to deliver successful Digital Marketing outcomes.

We help brands in Online Retail and Financial Services plus our Agency Partners to deliver market leading campaigns for Customer Retention and Lifetime Value, New Customer Acquisition or Branding.

Through our multi-layered datasets with our purpose-built technology stack, we find you customers and prospects most likely to be in-market for the products you offer, including new customers others are unable to identify.



Across Display Advertising, Social Marketing, Paid Search, Multi-channel Optimisation; Our in-house channel analysts take a collaborative approach to help you plan the right digital channel mix for your campaign that delivers the competitive advantage you need to thrive.

Data and Technology harnessed for consistently better results every time through accurate audience selection and Sub2’s Customer Data Platform (CDP).Our proprietary, data driven tech stack links directly to all the channels for successful multi-channel campaigns. Globally deployable, cloud based CDP solutions without the upfront capital investment, and available today.

Programmatic Display

Display Ads
Google Shopping
YouTube Ads

Paid Social

Facebook logoInstagram logoTwitter logoTicktock logoSnapchat logoPinterest logoLinkedin logoReddit logo

Pay Per Click (PPC) Search

Software as a Service (SaaS)

Trigger emails - abandoned basket, product, category, back in stock, price drop, out of stock, homepage
Website personalised lightboxes. New/unknown users, repeat browse with no purchase
Identifying users against email addresses, using that data in other channels and for different reasons


Multi-Channel Marketing

Sub2 will run your campaigns simultaneously across multiple channels in a fully integrated strategy.

This helps savvy marketers switch their marketing focus from measuring campaigns by last touch attribution to measuring true marketing effectiveness and incremental growth.

Cross channel marketing reinforces success in each channel for better overall outcomes and delivers superior Return on investment and Return on Advertising Spend.


Social Media


Futureproof Cookieless Targeting

Signals’ - Sub2’s cookie-less data segmentation beats the algorithm – delivers 2-5x better outcomes in your favour against generic in-platform audiences.

If like many brands you are seeing your CPM for new customer acquisition rise as Targeting Pools get smaller, then you need SIGNALS. With detailed data analytics, Sub2 have opened up access to active consumers and devices that you can’t otherwise target and ensured you maintain your returns on Ad spend in the cookie-less future with SIGNALS. A privacy friendly, fully compliant, game-changing way of using data to drive marketing performance. Putting you ahead of the game for when Google sunset 3rd party cookie audiences.

Putting you ahead of the game before Google sunsets cookie audiences.

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The Impact Agency

Everything your company needs for better marketing outcomes

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