About Sub2

What Our Clients Say

Just like Sherlock Holmes, our data agency is located in the famous Baker Street, London.
We pride ourselves on collecting relevant data to make complex data problems simple and actionable for our clients.

Our team of experts, led by a leadership team with extensive industry experience spanning across Affiliate, Offline, Email, Search, Social, and Display, extract valuable insights from data to help businesses make informed and successful decisions. Just like Mr Holmes.

Equal Opportunities

We are committed to fostering a culture of equality, diversity, and inclusion. We believe that everyone should have an equal opportunity to succeed. We do not tolerate any form of discrimination, including gender, racial, or sexual bias.

Sub2 understand that everyone is unique with different needs and perspectives, and we value these differences as they make us a stronger and more effective team. That is why we offer a flexible working environment allowing our team to work in a way to suits them best.

We also recognise that a positive and supportive work culture is essential for the well-being of our team members and the success of our clients. That is why we make a point of getting together regularly to laugh and have fun.

When it comes to career progression, we believe that it should be based on merit. We continuously assess our team members based on their skills, knowledge, and performance, and provide them with opportunities to develop and grow their careers.

Ultimately, our success is determined by the impact we make for our clients and we continually strive to improve and exceed expectations..


At our data agency, we believe that integrity is at the core of everything we do. We don’t just talk about our values, we live them every day, wherever we work from. We take ownership of our actions and always act with integrity in all of our interactions with clients, colleagues, and other stakeholders.

Our approach is characterised by curiosity, thoroughness, and responsiveness. We are always eager to learn more, and we go above and beyond to gather the information we need to provide the best possible service to our clients. This means we are prepared to share risks with established clients in order to prove why we deliver better results than the giants in the industry.

We are proud of our expertise in data and we understand how to treat it with care. We know how to use it to find actionable in-market audiences that helps our clients to reach their goals. We don't put buzz words on office walls, our work speaks for itself.

At our data agency, we are committed to maintaining the highest standards of integrity in everything we do. We take pride in our ability to deliver outstanding results for our clients, and we do so with a sense of responsibility and accountability that is rooted in our strong commitment to integrity.

Data and Technology

At our data agency, we use disruptive proprietary technology to make multiple layers of behavioural data actionable. By accessing all platforms directly, we are able to solve our clients' greatest challenges.

Our mission is to make enterprise solutions available and affordable for all brand owners, not just the big brands. We mix state-of-the-art technology with creative strategies to engage audiences in fully compliant, actionable ways to deliver better outcomes.

We believe that by levelling the playing field for all e-commerce businesses, we can help them to achieve truly better outcomes.

At Sub2, we are committed to providing great data, great technology, great people, and great outcomes to our clients.

Some of our great team

All ready and waiting to help you transform your marketing

Tony Lawes
Executive Chairman

One of the leaders and the brains at Sub2. Driven by growth and results.

Jonathan Weeks
Managing Director, EMEA

Expert in marketing and data knowledge, with all the contacts.

Ciara Lillis
Operations Director

The Queen of keeping the whole of Sub2 teams in line.

Tony Munday
Commercial Director

Our Golfing champ, who is also marketing and data expert.

James Robertson
Account Manager

Always developing and raising the bar in delivering the best for our clients.

Lucy Martin
Account Manager

Top organisational and strategy skills. Unsurpassed at party planning.

James Taylor
Revenue Director

Bridging the gap between Teams and ensuring we are delivering the best to our clients and the business.

Chris Vaughan
Account Director

King of data and PowerPoint slides. No CS and client meeting is complete without a presentation.

Lucy Thompson
Head of Digital Strategy

Passionate about all things marketing and pulling together the best strategies for our clients.

Luca  De Simone
Programmatic Manager

Our Italian optimisation data machine.

Roger Wilson
Technical Director

Our go to man for any technical issues big or small, we can always count on Roger to work it out.

Matt Rhodes

The brains behind the data and anything technical. He is always happy to help.

Open positions

We currently do not have any available positions at Sub2, they will be advertised here when they become available. If however, you feel you have what it takes to join this dynamic team please feel free to drop your email to recruitment@sub2tech.com and we will be in touch if something suitable becomes available.

Hear from our staff

“12 years and counting, it can’t be all bad! I am here to get all of your projects delivered on time and on budget”

Roger Wilson

Technical Director

“There’s something delivering consistently better outcomes for clients that makes all the hard work worthwhile. Especially when those clients contact you to thank you.”

Jonathan Weeks

Managing Director

“Game changing Data and Technology is what we do but honestly, working with really great, motivated people, that’s such a buzz.”

Chris Vaughan

Account Director