ScoreMax

Know What Your Customers Will Do Next

ScoreMax is Sub2’s proprietary AI engine that predicts what your customers will do next — and helps you act on it in real time. It processes hundreds of millions of data points per second to help you rank, prioritise, and influence behaviour across every stage of the customer journey.

Why Settle for Guesswork? Shape Outcomes with Certainty

Accurately predict behaviour before it happens

ScoreMax uses advanced AI to analyse millions of signals in real time, allowing you to anticipate customer actions before they occur. This means you can proactively engage, personalise, and optimise your marketing—turning insight into action, not just reaction.

Shape outcomes across acquisition, retention, and revenue

ScoreMax empowers you to influence every stage of the customer journey. From acquiring new leads to retaining loyal customers and maximising revenue, our platform helps you deliver the right message, at the right time, to the right audience—every time.

Rank audiences using 400M+ data signals/sec

With the ability to process over 400 million data signals per second, ScoreMax ranks and scores your audiences in real time. Instantly identify your highest-value prospects and optimise your campaigns for maximum efficiency and ROI.

Find your next customer before they even raise a hand

ScoreMax identifies high-intent prospects before they even engage with your brand. By leveraging predictive analytics, you can reach out to future customers ahead of your competitors and build relationships that convert.

Reduce churn with early-warning predictions

Don’t wait for customers to leave. ScoreMax provides early-warning signals for churn, so you can intervene with targeted offers or communications—keeping more customers engaged and loyal to your brand.

Drive performance by feeding real-time data into every live campaign

ScoreMax seamlessly integrates with your marketing stack, delivering fresh, actionable insights directly into your live campaigns. This ensures your targeting, creative, and spend are always optimised for the best possible results.

How ScoreMax Works

From Data to Action in Seconds

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Connect Your Data

Works seamlessly with your website, CRM, offline data, and third-party sources.

AI-Driven Scoring

Each user is assigned a real-time score based on likelihood to convert, churn, or re-engage.

Predict & Segment

Know who to target, what to say, and when to act — automatically.

Activate Everywhere

Push prediction scores directly into your channels: search, social, programmatic, email, SMS.

Real-World Impact: ScoreMax in Action

See how brands use ScoreMax to drive smarter prospecting, sharper retargeting, and deeper loyalty—automatically.

Prospecting A leading fashion brand used ScoreMax to analyse live customer behaviour, rank intent scores, and shift spend toward high-likelihood buyers. The result? Increased acquisition efficiency and a 28% reduction in wasted budget.

Retargeting One high-street retailer transformed its retargeting strategy by suppressing low-score audiences and dynamically scaling high-performing segments. With ScoreMax feeding live intent data into media channels, CPA dropped significantly across programmatic and paid social.

Personalisation Using ScoreMax’s predictive insights, a tech brand moved from static messaging to dynamic, behaviour-led creative. Ads adapted in real time based on likelihood to convert — lifting CTR by 36% and doubling engagement across paid media.

Retention ScoreMax identified which customers were likely to churn weeks in advance. A subscription-based brand used this data to trigger early intervention campaigns, cutting churn by over 20% and increasing average lifetime value.

“ScoreMax helped us cut wasted spend by 22% and double our conversion rate in just 3 months.”
Head of Digital, Leading Retailer

Why ScoreMax? The Edge You Need

Discover what sets ScoreMax apart from every other predictive solution on the market.