Why guess who to talk to — or where to reach them — when you can know?
Sub2 activates your smartest data across every channel, from search to social, email to programmatic. Every impression. Every message. Every moment — optimised by prediction.
Omnichannel, Fully Activated
Sub2 doesn’t just track behaviour. It transforms it — across:
Search
Bid smarter: Push high-score audiences into Google Ads and Search Ads 360 using real-time intent signals.
Automated audience sync: Keep your best prospects always up to date in your search campaigns.
Optimise spend: Focus budget on users most likely to convert, reducing wasted ad spend.
Real results: See lower CPAs and higher ROAS from predictive targeting.
Social
Future-proof targeting: Reach high-intent audiences across Meta, TikTok, and LinkedIn before your competitors.
Dynamic creative: Serve ads tailored to each user’s conversion score for maximum impact.
Budget efficiency: Automatically shift spend to the audiences and platforms driving the best results.
Cross-platform sync: Keep your social audiences aligned with your CRM and search data.
Programmatic
Real-time ranking: Adjust bids and budgets instantly based on live audience scores.
Scale what works: Automatically increase investment in top-performing segments.
Reduce waste: Pause or reduce spend on low-probability users and placements.
Seamless integration: Works with The Trade Desk, DV360, and more.
Email & CRM
Predictive segmentation: Target users based on likelihood to open, click, or convert.
Send at the right moment: Trigger campaigns when users are most likely to engage.
Personalised content: Adapt messaging and offers to each user’s behaviour and score.
Integrates with: Salesforce, Hubspot, Klaviyo, and more.
Digital Out-of-Home (DOOH)
Bring predictions to the real world: Trigger dynamic outdoor displays based on live location, behaviour, or buying intent.
Hyper-local activation: Show relevant messages to high-score audiences in specific places and times.
Unified measurement: Track DOOH impact alongside your digital channels.
Works with: leading DOOH providers and direct partners.
Prediction scores flow into all your paid and owned channels — automatically.
Data That Drives Every Channel
Activate your best audiences across every channel — from search and social to email, programmatic, and DOOH
Sync campaigns and messaging for a seamless customer journey, wherever your users are
Optimise spend and creative in real time, based on channel-specific performance
Measure true cross-channel impact and adapt instantly to what works
From One Score, Total Control
At the heart of every channel is a single, predictive score — powered by ScoreMax.
