Attribution is a key component of Sub2’s offering because only when you can measure the value of media reliably can you optimise it effectively.

Sub2’s technology ensures that it can measure all paid media channels and the whole customer journey for both converters and non-converters. This allows us to truly understand the incremental value of each media interaction.

Sub2 deploys a range of techniques from machine learning, expose control testing, viewability control and customer journey analysis and is able to tie back results to an order level and sync with common tools like Google Analytics and Adobe.

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