Here are a few of the team behind Sub2. Whether it’s creating our market leading technology or devising results focused campaigns for our clients, we like to think we have the winning combination to keep our clients happy.

Tony Lawes



Tony has worked in multi-media channels over 25 years. These includie online media, database marketing and TV. He was the founder of Transactis Ltd with Chris Morris, which they successfully sold in 2009 and is now an industry leading UK data company. After selling Transcatis, he co-founded Sub2 in 2011.



Managing Director 

Matthew has been involved in digital and data driven marketing for over 15 years. He currently heads up the Commercial side of the Sub2 business working with clients and partners alike. Prior to Sub2 he successfully ran Abacus UK, a leading marketing services provider and has served as an elected board member of the Direct Commerce Association.

Tony Munday


Commercial Director

Tony Munday has over 17 years of experience in the Direct and Digital Marketing sector. He has worked in a variety of roles covering New Business, Key Account Management,  Partnership development and Senior Management. When not working with his team to deliver the best outcomes for clients he can be found on the golf course attempting to reduce his handicap!

Brendan Pey


Chief Technical Officer

Brendan Pey has been employed in data management, database and database systems application development since 1988 and has been responsible for the development of some of the UK’s largest customer & prospect data management systems. Brendan founded greenstone data solutions ltd., and still operates as lead systems consultant for greenstone and its affiliated companies.

Ciara Lillis


Data & Media Director

Ciara is a founding member of the team here at Sub2 and has over 15 years’ experience in direct marketing enabling clients to implement ROI focused analytical solutions. Ciara was instrumental in building the transactional co-operative databases at both Abacus and Transactis and has more recently developed the 2Share data cooperative, harnessing the power of browsing data in real-time. Ciara has unique insight in deriving value led solutions from multi sourced/channel data.

chris vaughan


Client Services Director

Chris has worked within digital and data driven marketing for over 12 years working with Lifestyle, Financial and Transactional datasets both on and offline. Working to implement and develop long term commercially successful solutions with clients, Chris is well placed to deliver ideas, results and return to the Sub2 client base.

Roger Wilson


Operations Manager

Prior to joining Sub2, Roger worked in the travel industry for major providers for over 20 years from in resort services through to call centres and e-commerce and so is ideally placed as Operations Manager at Sub2. Day to day Roger helps clients on-board with Sub2, deliver developments and ensure that clients receive continued seamless service from Sub2.

Jon Hinkley



Jon has been delivering data, database and CRM solutions to UK clients since 1999 for publishers, sales promotion and marketing agencies. In 2003, he founded greenstone data solutions ltd, one of the UK’s most respected and fastest growing database bureau.

Chris Morris



Founder of leading consumer targeting companies Abacus Direct Ltd and Transactis Ltd, Chris has 20 years’ experience of data driven marketing to make retailers products and services more relevant and profitable. Chris is also a non executive director at Talent and Leadership development specialists Call of the Wild.

Robert Webster


Digital Strategy Director

Rob is a pioneer in digital marketing and ad tech, with over 18 years experience he is a regular columnist and presenter at trade publications and events. He started his career at Ad tech companies that were acquired by Yahoo and AOL before moving agency side where he ran Data and Technology for WPP agencies Unique Digital and MediaCom.

vikram hunjan


Systems Architect

Vikram has over 20 years of experience in IT. Starting his career as an IBM Certified AS400 professional to currently working as Microsoft Certified Technology Specialist. Vikram has been working in digital and data marketing for last 15 years for such well known businesses as TATA, Betfair and Acxiom. Vikram is well placed to design, develop and deploy Sub2 products and developments across our client base.

james taylor


Client Services Director

James has worked within both the online and offline data world for a number of years, with a big focus on maximising the use of data for essential marketing decisions. James is both process driven and creative’ ensuring Sub2 clients get the most out of the Sub2 product offering.

Paul Meston


Head of Digital

Paul has 17 years’ experience in digital marketing split across ad tech companies, agencies and consultancies. He brings a deep specialism in multi-channel campaign planning, activation and optimisation combined with a strong background in audience data profiling, modelling and investment indexing.

Robin Hong


Head of Programmatic

Robin has been trading since October 2015, working in the ad tech space and with major platforms including Google, AppNexus, Facebook and Amazon.

In his former role, Robin founded his trading team and practices for new offices opened in Singapore and Sydney, gaining knowledge and experience internationally.

He has a keen eye for innovations within the digital advertising space and is passionate about improving how advertisers look at attribution across channels.

Jordan Kernahan


Biddable Specialist

Sulayman Ali


Account Director

Sulayman’s knowledge revolves around both marketing & advertising technology. He has vast experience with a proven track record in helping clients acquire, on-board, engage & retain customers. Sulayman is a strategic planner with a passion for the tech space, who is ready to effectively tackle customer challenges and maximise the growth opportunities for their business.

Igor Maleev


Data Scientist



Mark has over 8 years of experience with media services and advertising agencies. He has worked in a variety of roles covering layout and code development, technical and graphical design and creatives servers management. You can find him attending music festival and gigs.

Matt Rhodes



Matthew studied computing for over 6 years, before joining Sub2 as a graduate. His degree had a strong focus on software and web development. Matthew has previously worked and volunteered with a variety of sales organisations and event companies.


Paid Social Media Manager


Technical Account Manager


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