Damart was founded in France in 1953 by three brothers famous for developing and patenting Thermolactyl, a unique man-made fibre now renowned for its ability to provide warmth without lots of bulky layers. Today Damart UK is based in Yorkshire and continues to deliver unrivalled quality, value and excellent customer service.
Damart had a strong web presence with high numbers of site visits however analysis had highlighted significant differences in conversion, with certain visitor segments such as those visiting for the first time, demonstrating the lowest conversion rate. Damart wanted to address this issue to increase conversion across these first time visitors as well as repeat visitors who had failed to convert.
Damart appointed Sub2 to optimise the visitor experience using its 2Shop product. Site visitors were shown personalised messages, product displays and promotions based on their browsing habits. Redemption was tracked using media codes to provide visibility across results and ongoing customer engagement was established by encouraging first time visitors to sign up to future communications. This was followed up with a personalised welcome email to start engaging with this valuable audience.
The campaign has delivered an excellent response with almost 4000 orders generated over the initial 12 week period. In addition, the activity has allowed Damart to identify optimal promotions for key customer segments.
2Shop has allowed us to focus on key audience segments and deliver an optimised online shopping experience. The results prove that highly targeted, personalised content can really drive significant gains.
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